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52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of consumer reviews go on without a reply. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review stats place customers' reviews as the most reliable source of suggestions. Online reviews usually bring the exact same weight as recommendations from loved ones.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
Google Accounts For 57.5% Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
United States Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and rating statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably normally prosper, review websites help make sure of that.
Source: Statuslabs
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista