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Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated material has an indisputable impact on consumers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall two-thirds of companies have excellent and outstanding ratings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Individuals Like To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, consumers prefer to read reviews on their phones.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also influence our buying decisions.
According to social reviews data, Facebook impacts over half of users' purchase decisions.
Facebook reviews stats expose that four out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of prospective customers will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
89% Of Clients Review A Businesses Responses To Reviews
Not only do many individuals check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews usually carry the same weight as recommendations from family and friends.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal