83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads choose to pay attention to customers' suggestions online.

Source: Statuslabs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.

Although we now know why consumer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

89% Of Buyers Choose To Read Reviews On Their Mobile Phones

Be it via an app or a mobile internet browser, people today prefer to read reviews on their phones.

Source: Statista

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

If They Were Asked, 77% Of Clients Would Undoubtedly Leave A Review

More than a 35% would do it to advise others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias