A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats indicate a company's reputation does not affect just the consumers. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how captivating your marketing is, you still need customer reviews. There's no way around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

89% Of Consumers Review A Businesses Reactions To Reviews

Not only do the majority of clients read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now know why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower score really helps your overall score.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra