Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

74% Of Regional Businesses Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online scores statistics, we learnt that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Reviews Shared On Twitter Can Help Boost Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as recommendations from loved ones.

Source: Brightlocal

82% Of Customers Check Out Review Sites Since They Want To Acquire A Product Or A Service And Wish To Get The Truth About The Businesses Products And Services.

Users come since they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Company

This stat is one of many that show the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your customers pleased is more important than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with a best five star ranking.

Source: Brightlocal

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of prospective clients will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

Half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective customers are looking for. Nearly a third of customers state written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

If A Business Deals With Problems Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Company

Clients don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Most Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating really helps your overall rating.

According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center