More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential customers won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp on a monthly basis. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'very influential'.

To show the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

89% Of Customers Review A Businesses Responses To Reviews

Not only do a lot of individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

83% Of All Young Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. In general, companies have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the same weight as recommendations from loved ones.

Source: Brightlocal

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Considering that the vast bulk of customers read reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Solitary Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Customers Choose To Find Out About A Business By Means Of Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs