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Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and ranking stats show people value the opinion of peers more than any other material.
Source: Collective Bias
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'very influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
Google Accounts For 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Majority Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Rating
This stat is among numerous that highlight the value of online scores. Now that news of client fulfillment travels this fast, keeping your clients pleased is more important than ever.
57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked only for companies with a perfect five star ranking.
Source: Brightlocal
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read much more reviews to get an idea of how the business is in fact doing. Do not depend upon that figure alone.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing decisions.
According to social media reviews data, Facebook affects more than half of users' purchase choices.
Facebook reviews statistics reveal that four out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
Reviews have a massive effect on their decision when customers have to choose a service provider.
Source: DemandGenReport