Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when clients have to select a service provider.

Source: DemandGenReport

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic appeal of a site can just presume when it comes to trust.

Source: Review Trackers

Reviews Shared On Twitter Can Boost Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two thirds of businesses have outstanding and awesome ratings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

77% Of Consumers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential clients are looking for. Almost a third of customers state written reviews are the only function that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

70% Of Consumers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs