52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are even more inclined to work with an expert based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

US Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now know why customer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require customer reviews. There is no way around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation does not impact simply the consumers. Prospective employees likewise look at rankings and take a look at reviews.

Source: Deloitte

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how business is really doing. Don't depend on that figure alone.

Source: Brightlocal

73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat customers honorably generally prosper, review websites help make certain of that.

Source: Statuslabs

If A Company Handles Problems Rapidly And Efficiently, 95% Of Unhappy Clients Will Return To A Business

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

89% Of Customers Review A Companies Reactions To Reviews

Not only do the majority of clients read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs