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Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Selecting A Solution Provider
When clients need to select a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Short Articles, Rather Than Ads
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
89% Of Consumers Like To Read Reviews Using Their Cell Phones
Be it via an app or a mobile browser, individuals choose to read reviews on their phones.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really frequently'.
Source: Trust You
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general appeal of a site can just go so far.
Source: Review Trackers
Only 6% Of Customers Do Not Trust Customer Reviews At All
According to customer review data, a whopping 19 percent of consumers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
15% Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of potential customers won't even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
The Majority Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are plainly the more opinionated ones.
Source: Statista