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67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Picking A Service Provider
Reviews have an enormous effect on their decision when clients have to select a solution provider.
Source: DemandGenReport
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
74% Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings stats, we learnt that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as advice from friends and family.
Source: Brightlocal
Google Represents 57.5% Of All Reviews World Wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
More Than Half Of Consumers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick an attorney or a medical professional.
Young people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of potential clients won't even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
Consumers Might Invest 31% More With A Business That Has Terrific Reviews
Take note of this statistic. The more detailed other users describe your service or product, the more cash you can charge and customer review stats show us exactly just how much more.
Source: Martech Zone
73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with scores alone.
Written reviews make the stats appear more genuine which is what the would-be customers are looking for. Nearly a third of consumers say composed reviews are the only function that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.
Source: Review Trackers
Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Since the huge majority of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98% Of Yelp's Visitors Bought From A Business They Found On The Website
Typically, 142 million customers go to Yelp monthly. This is as excellent a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies really utilize them.
Although we now understand why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
If They Were Asked, 77% Of Consumers Would Undoubtedly Post A Review
More than a 35% would do it to advise others about their customer experience and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to submit a review to help other people with their decision making process.
Source: Podium