54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your consumers develops trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you may anticipate, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

The Majority Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

American Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

82 Percent Of Consumers Visit Review Websites Due To The Fact That They Wish To Buy A Service Or An Item And Wish To Get The Facts About Business Services And Products.

Users come because they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Published On Twitter Can Improve Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

If A Business Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Disappointed Customers Will Return To A Business

Consumers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online ratings stats, we discovered that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal