89% Of Buyers Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile web browser, most people choose to read reviews on their phones.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There is no way around it. Consumers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select a doctor or an attorney.

Younger people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now know why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews stay without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

USA Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista