More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Normally, 142 million customers visit Yelp monthly. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Unsatisfied Clients Will Go Back To A Company If A Company Manages To Solve Issues Rapidly And Efficiently

Clients don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the huge bulk of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic popularity of a website can just go so far.

Source: Review Trackers

Over Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista