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US Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Typically two-thirds of businesses have good and outstanding scores. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website
Normally, 142 million customers go to Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic appeal of a website can only go so far.
Source: Review Trackers
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
People Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying decisions are made quickly.
Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses actually utilize them.
Although we now understand why customer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone