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77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
The Average Review Word Count Has Become 65% Much Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the basic popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Client reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Nearly a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are useful and pertinent.
Source: Fan and Fuel
Due To The Fact That They Want To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Sites.
Users come since they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when customers have to pick a service provider.
Source: DemandGenReport
83% Of All Younger Clients Were Invited To Leave A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all clients to post a review on their business.
Source: Brightlocal
The Majority Of Customers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'really frequently'.
Source: Trust You
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers well normally prosper, review sites help make certain of that.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone