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Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually utilize them.
Although we now understand why consumer reviews are so powerful, most businesses apparently don't.
Source: LsaInsider
89% Of Consumers Browse A Companies Responses To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase likelihood for an item with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
70% Of Customers Choose To Discover A Business Via Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Service
This stat is one of many that illustrate the value of online scores. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more vital than ever.
57% of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked only for organizations with a perfect five star rating.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Almost a third of consumers say written reviews are the only function that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To show the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same consumers are also going to accept slower shipping times for such products.
Source: Turntonetworks