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53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics show that 63% of customer reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics show the general popularity of a website can just presume when it concerns trust.
Source: Review Trackers
70 Percent Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Staying connected with your clients builds their trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you might anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews
Irrespective of how captivating your marketing is, you still require consumer reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Because the large majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a lawyer or a medical professional.
Young people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
United States Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals read reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.
Source: Statista