Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly usually succeed, review sites help make sure of that.

Source: Statuslabs

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

15% Of Users Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of possible consumers won't even think about doing business with a company they can't find opinions about.

Source: Statuslabs

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

74 Percent Of Regional Companies Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online rankings statistics, we discovered that a business needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

Only 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to client review stats, a massive 19 percent of consumers constantly rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the prospective customers are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the huge majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics reveal the basic popularity of a site can just presume when it pertains to trust.

Source: Review Trackers

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads pick to take notice of clients' suggestions online.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a legal representative or a doctor.

Young people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks