53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews remain without a reply. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats show the general appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

Customers Could Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The better other users describe your product or service, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Over Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Score

This stat is one of numerous that highlight the value of online scores. Now that news of customer complete satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for businesses with a perfect five star rating.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You

Software Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase possibility for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a legal representative or a medical professional.

Young people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters