The Majority Of People Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

89% Of Clients Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, folks choose to read reviews on their mobile phones.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

95% Of Dissatisfied Consumers Will Return To A Company If A Company Manages To Solve Problems Quickly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Customers Review A Businesses Reactions To Reviews

Not only do the majority of customers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

83% Of All Young People Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

If They Were Asked, 77% Of Consumers Would Leave A Review

More than a 35% would submit a review to inform others about their client encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You