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Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Income
Businesses that treat consumers fairly typically flourish, review websites help ensure of that.
Source: Statuslabs
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.
Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Typically 2 out of 3 businesses have good and awesome rankings. Only 5% of companies have a score listed below three stars.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do wonders in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.
Source: RevLocal
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews go on without a reaction. That's regrettable, because those companies are losing consumers that way.
Source: Review Trackers
Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews
Take notice of this fact. The better other users explain your services or product, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the exact same weight as recommendations from loved ones.
Source: Brightlocal
73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't pleased with ratings alone.
Client reviews make the statistics appear more genuine which is what the prospective clients are searching for. Almost a third of customers state composed reviews are the only feature that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your clients develops trust. Even something easy like responding to their reviews and comments can make them feel appreciated.
As you might anticipate, customers who feel this way are ready to spend more cash with a business.
Source: Statuslabs
83% Of All Young Consumers Were Asked To Leave A Review Recently
Of those asked, 80% of clients did give a review. Overall, businesses have asked 66% of all customers to give a review on their company.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of customers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal