Google Represents 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still need customer reviews. There's no way around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

If They Were Asked, 77% Of Clients Would Likely Post A Review

More than a 35% would submit a review to inform others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

83% Of All Younger Buyers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats indicate a business's reputation does not affect simply the clients. Potential employees likewise look at scores and take a look at reviews.

Source: Deloitte

53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews stay without a reaction. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

Over Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista