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72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how alluring your marketing is, you still require customer reviews. There's no way around it. Consumers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
89% Of Customers Read A Companies Replies To Reviews
Not only do many shoppers read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
Consumers Could Invest 31% More With A Business That Has Fantastic Reviews
Focus on this fact. The more detailed other users describe your service or product, the more money you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews
Staying connected with your consumers establishes trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.
As you might expect, customers who feel this way are more willing to invest more money with a business.
Source: Statuslabs
49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to pay attention to clients' suggestions online.
Source: Statuslabs
60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and score statistics show individuals value the opinion of peers more than any other content.
Source: Collective Bias
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics position consumers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as guidance from friends and family.
Source: Brightlocal
83% Of All Young People Were Asked To Leave A Review Recently
Of those invited, 80% of customers did post a review. In general, businesses have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'really frequently'.
Source: Trust You
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
If They Were Asked, 77% Of Clients Would Likely Give A Review
More than a 35% would leave a review to notify others about their customer encounter and 24% would most likely direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews remain without a reaction. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers