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The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as guidance from friends and family.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and score stats show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat customers well normally succeed, review websites help make sure of that.
Source: Statuslabs
30% Of Consumers Feel Positive About A Business Which Answers Online Reviews
Corresponding with your clients builds their trust. Even something like reacting to their remarks and reviews can make them feel appreciated.
As you might anticipate, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Generally two thirds of companies have excellent and great ratings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista