The Majority Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective customers are searching for. Practically a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

Many Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation does not impact simply the clients. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get an idea of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Business

This stat is one of many that highlight the importance of online scores. Now that news of client fulfillment travels this quick, keeping your consumers happy is more important than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with a perfect five star ranking.

Source: Brightlocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

Reviews Posted On Twitter Can Help Grow Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall two thirds of companies have excellent and outstanding rankings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to decide on one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a doctor or an attorney.

Young people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone