70% Of Customers Prefer To Learn About A Business By Means Of Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Practically a third of consumers state written reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to take note of customers' suggestions online.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable impact on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business requires to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

89% Of Consumers Choose To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, everyday people prefer to read reviews on their phones.

Source: Statista

More Than Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating

This stat is among many that show the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more vital than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for services with an ideal five star score.

Source: Brightlocal

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Corresponding with your consumers creates trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista