83% Of Clients Do Not Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads pick to focus on consumers' recommendations online.

Source: Statuslabs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

53% Of Consumers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews go on without a reply. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies in fact use them.

Although we now know why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our buying decisions.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of five users are likely to trust a local business.

Source: RevLocal

77% Of Consumers Would Likely Give A Review If They Were Asked

More than a 35% would submit a review to advise others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how attractive your marketing is, you still need consumer reviews. There is no other way around it. Clients are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine