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95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Reviews Shared On Twitter Can Improve Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the very same weight as suggestions from family and friends.
Source: Brightlocal
86% Of Consumers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you offer them a great experience.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with ratings alone.
Customer reviews make the statistics appear more genuine which is what the prospective customers are searching for. Almost a 3rd of customers state written reviews are the only function that makes them think the sites' reviews are pertinent and useful.
Source: Fan and Fuel
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
30% Of Customers Feel Favorable To A Company Which Answers Online Reviews
Staying connected with your customers creates trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of customer reviews go on without a response. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers
A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat customers fairly normally flourish, review websites help ensure of that.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a physician or an attorney.
Young people (age 18-35) are even more likely to work with an expert based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone