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Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
If A Business Deals With Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Business
Consumers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.
Source: Review Trackers
83% Of Clients Do Not Trust Advertising
The standard channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads select to take notice of consumers' suggestions online.
Source: Statuslabs
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Since the vast bulk of customers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website
Typically, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews go on without a response. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
Only 6% Of Customers Do Not Rely On Consumer Reviews At All
According to customer review statistics, a massive 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Google Accounts For 57.5 Percent Of All Reviews World-wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers