86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Majority Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the significance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more vital than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for services with an ideal five star ranking.

Source: Brightlocal

The Majority Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

77% Of Clients Would Most Likely Give A Review If They Were Asked

More than a 35% would submit a review to educate others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other individuals with their decision making process.

Source: Podium

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two-thirds of businesses have good and exceptional scores. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When consumers have to select a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

89% Of Customers Browse A Companies Reactions To Reviews

Not only do most customers read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers