60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

The Majority Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

If They Were Asked, 77% Of Customers Would Certainly Post A Review

More than a 35% would leave a review to educate others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are trying to find. Practically a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are useful and pertinent.

Source: Fan and Fuel

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a physician or a lawyer.

Young people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

95% Of Disappointed Customers Will Return To A Company If A Business Deals With Problems Quickly And Efficiently

Clients do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might anticipate, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Since the vast majority of customers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually use them.

Although we now understand why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz