77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

89% Of Consumers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, folks choose to read reviews on their phones.

Source: Statista

Reviews Posted On Twitter Can Increase Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

United States Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really make use of them.

Although we now know why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Considering that the large majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads select to take notice of customers' suggestions online.

Source: Statuslabs

The Majority Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista