Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your clients develops trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

70 Percent Of Customers Prefer To Find Out About A Business Via Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Most Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social media reviews stats, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are most likely to rely on a local business.

Source: RevLocal

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores stats, we learnt that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of client reviews stay without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

Over Half Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% increase.

Source: RevLocal

89% Of Clients Prefer To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile web browser, clients choose to read reviews on their smart phones.

Source: Statista

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers honorably typically succeed, review websites help make certain of that.

Source: Statuslabs

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact make use of them.

Although we now understand why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo