30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your consumers builds their trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are ready to invest more cash with a business.

Source: Statuslabs

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential consumers won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

83% Of All Younger Buyers Were Invited To Give A Review Recently

Of those invited, 80% of consumers did post a review. Overall, businesses have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings statistics, we found out that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Because They Want To Acquire A Service Or A Product And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Go To Review Websites.

Users come because they have currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile internet browser, people today choose to read reviews on their cell phones.

Source: Statista

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Shared On Twitter Can Help Improve Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Because the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal