More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

15% Of Consumers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of possible consumers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Service

This stat is among numerous that show the value of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your customers pleased is more important than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a best five star score.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

89% Of Clients Review A Businesses Reactions To Reviews

Not only do many clients check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270 Percent

User review stats show the purchase probability for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to pay attention to customers' recommendations online.

Source: Statuslabs

60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and rating statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

89% Of Individuals Prefer To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, people prefer to read reviews on their mobile devices.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers