89% Of Clients Choose To Read Reviews Using Their Cell Phones

Be it through an app or a mobile web browser, customers prefer to read reviews on their mobile phones.

Source: Statista

Google Represents 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat clients well usually flourish, review sites help ensure of that.

Source: Statuslabs

Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation does not impact simply the clients. Potential team members likewise take a look at scores and read reviews.

Source: Deloitte

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

15 Percent Of Clients Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of possible consumers won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

82% Of Customers Visit Review Sites Due To The Fact That They Want To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Products And Services.

Review websites are places that customers go to get the facts about a service, item or business. Because they have actually already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

70% Of Customers Choose To Discover A Business Via Reviews And Posts, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are looking for. Almost a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs