91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most credible source of recommendations. Online reviews typically carry the same weight as recommendations from loved ones.

Source: Brightlocal

Only 6 Percent Of Consumers Don't Trust Client Reviews At All

According to consumer review data, a whopping 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

89% Of Customers Browse A Businesses Replies To Reviews

Not only do most customers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% increase.

Source: RevLocal

If A Business Deals With Issues Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Clients don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Consumers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport

83% Of All Younger Clients Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did post a review. Overall, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to pay attention to clients' recommendations online.

Source: Statuslabs

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews go on without a response. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two thirds of businesses have good and exceptional scores. Just 5% of companies have a score below three stars.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your clients builds their trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs