64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still require customer reviews. There's no way around it. Customers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

82% Of Consumers Check Out Review Sites Due To The Fact That They Want To Buy A Product Or A Service And Want To Get The Facts About The Businesses Product Or Services.

Users come since they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

Most Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as suggestions from family and friends.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

77% Of Customers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would do it to inform others about their client encounter and 24% would probably direct their review to the company itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying preferences.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to trust a local business.

Source: RevLocal

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your customers creates trust. Even something like reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

74% Of Regional Companies Have At Least 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online ratings data, we discovered that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal