73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Almost a third of customers say composed reviews are the only function that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel

74% Of Regional Companies Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online rankings data, we discovered that a company needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get a better idea of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and score stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably normally flourish, review sites help make sure of that.

Source: Statuslabs

Most Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking really helps your overall score.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers

If A Company Deals With Issues Quickly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Company

Clients do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

15% Of Buyers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take note of customers' suggestions online.

Source: Statuslabs