53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. However, they recognize the enormous effect user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

If A Business Manages To Resolve Issues Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Business

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating actually helps your overall rating.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.

Online reviews are clearly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews data, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are likely to trust a local business.

Source: RevLocal

90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of companies have great and exceptional rankings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

70% Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs