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63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.
Source: Review Trackers
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of customer reviews stay without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Since the vast majority of customers read reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated material has an unassailable influence on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
Irrespective of how captivating your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still willing to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Communicating with your customers establishes trust. Even something as simple as reacting to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat clients well usually flourish, review websites help make certain of that.
Source: Statuslabs
83% Of All Younger People Were Invited To Give A Review Recently
Of those asked, 80% of customers did leave a review. In general, companies have actually asked 66% of all clients to post a review on their company.
Source: Brightlocal
73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Client reviews make the stats appear more genuine which is what the would-be clients are trying to find. Almost a 3rd of consumers state composed reviews are the only feature that makes them believe the sites' reviews are helpful and relevant.
Source: Fan and Fuel
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone