83% Of Customers Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take notice of consumers' recommendations online.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics expose that four out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

95% Of Dissatisfied Clients Will Go Back To A Company If A Business Takes Care Of Problems Quickly And Efficiently

Consumers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers go to Yelp monthly. If you have not declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this fact. The better other users describe your service or product, the more cash you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Undoubtedly Submit A Review

More than a 35% would do it to advise others about their consumer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really make use of them.

Although we now understand why client reviews are so effective, most businesses obviously don't.

Source: LsaInsider