American Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually make use of them.

Although we now know why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Represents 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Certainly Submit A Review

More than a 35% would leave a review to advise others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their decision making process.

Source: Podium

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the prospective consumers are searching for. Nearly a 3rd of consumers state written reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Service

This stat is among lots of that highlight the importance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your clients delighted is more crucial than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a best five star ranking.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick an attorney or a medical professional.

Young people (age 18-35) are much more likely to employ an expert based on online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters