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74% Of Regional Companies Have At Least One Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online rankings data, we discovered that a company needs to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US buyers consider reviews as 'very influential'.
To show the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same consumers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
More Than Half Of Shoppers Aged 25-34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews remain without a reply. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If They Were Asked, 77% Of Customers Would Undoubtedly Give A Review
More than a 35% would do it to advise others about their client experience and 24% would most likely direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics show the general appeal of a site can just go so far when it comes to trust.
Source: Review Trackers
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
95% Of Unhappy Consumers Will Return To A Company If A Company Makes An Effort To Solve Issues Quickly And Efficiently
Clients don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra