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61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall two-thirds of businesses have excellent and awesome ratings. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.
Although we now understand why customer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we found out that a company requires to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or a lawyer.
Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Majority Of Customers Will Not Use A Company If It Has Less Than A 4 Star Score
This stat is among many that illustrate the value of online rankings. Now that news of consumer fulfillment travels this quick, keeping your clients happy is more crucial than ever.
57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for businesses with a best five star ranking.
Source: Brightlocal
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
15% Of People Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15 percent of potential consumers won't even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent increase.
Source: RevLocal
30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews
Keeping in touch with your consumers creates trust. Even something like responding to their comments and reviews can make them feel valued.
As you might expect, clients who feel this way are ready to spend more cash with a company.
Source: Statuslabs
Most Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating actually helps your overall score.
According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal