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If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
No matter how appealing your marketing is, you still need consumer reviews. There is no other way around it. Customers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and rating stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When clients need to choose a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
77% Of Clients Would Most Likely Post A Review If They Were Asked
More than a 35% would leave a review to inform others about their consumer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to leave a review to help other individuals with their decision making process.
Source: Podium
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reaction. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic appeal of a site can just go so far.
Source: Review Trackers