More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat consumers well usually prosper, review sites help make certain of that.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If They Were Asked, 77% Of Clients Would Likely Submit A Review

More than a 35% would submit a review to educate others about their client encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

82 Percent Of Customers Go To Review Websites Due To The Fact That They Want To Purchase A Service Or A Product And Wish To Get The Truth About Business Products And Services.

Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now understand why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation does not affect simply the clients. Potential employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are looking for. Nearly a third of customers say written reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically 2 out of 3 companies have outstanding and great scores. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

95% Of Unsatisfied Consumers Will Return To A Business If A Company Deals With Issues Rapidly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general appeal of a site can just go so far.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your consumers builds their trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista