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When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a doctor or a lawyer.
Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To show the value of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those very same clients are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
No matter how tempting your marketing is, you still require consumer reviews. There is no other way around it. Clients are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements choose to take note of clients' recommendations online.
Source: Statuslabs
89% Of Consumers Browse A Companies Feedback To Reviews
Not only do many clients read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
89% Of Clients Choose To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile browser, people today choose to read reviews on their mobile phones.
Source: Statista
Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made quickly.
Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when clients have to select a service provider.
Source: DemandGenReport
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews usually bring the same weight as suggestions from friends and family.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone