Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Over Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of All Young Buyers Were Asked To Give A Review Recently

Of those invited, 80% of customers did leave a review. In general, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation does not impact just the customers. Potential team members also look at scores and take a look at reviews.

Source: Deloitte

82% Of Customers Check Out Review Websites Since They Wish To Purchase A Product Or A Service And Want To Get The Truth About Business Services And Products.

Review websites are locations that customers go to get the facts about a service, business or product . Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Given that the huge majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Would Definitely Submit A Review If They Were Asked

More than a 35% would submit a review to educate others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

Consumers Could Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The better other users explain your services or product, the more cash you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two thirds of companies have excellent and exceptional ratings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista